As a Strategy planner and an Account manager at Ogilvy I led the 'Always myself - always beautiful' campaign for Oriflame.

With over 50 years of inspiring beauty, the campaign embraces the diversity of beauty, acknowledging that there's no one-size-fits-all definition. Through extensive consultations, we celebrated the myriad perspectives on beauty held by women worldwide.

The campaign recognizes that women play various roles daily and experience different facets of their personalities. Despite these variations, there's a common thread—a desire to feel comfortable in one's own skin and define beauty on one's own terms.

Partnering with Oriflame, we highlighted their expertise in crafting high-quality cosmetic products. 'Always myself - always beautiful' empowers women to define and embrace their unique beauty, positioning Oriflame as a brand that champions authenticity, diversity, and individuality in the beauty industry.