2020
Soludus
Soludus is a beautifully renovated space that offers seasonal accommodation. It is registered under the list of cultural monuments of the Ministry of Culture in Slovakia. In this collaboration, we focused on the calmness and the tradition this space holds.
Our aim was to portray these elements in its web presence. So we created a clean website with components that can be hidden or shown upon the seasonality. The biggest change was a new reservation system tailored to the needs of the owners - both front and back-end. Besides that, we also suggested some ideas on how to address social media communication and hope the difference will be noticeable with time.
This work included:
Copywriting
Design
Creative direction
Content strategy
Social media
2020
Soludus
My role centered on developing a content marketing strategy that encapsulated snuggs' core values and beliefs, aligning them with snuggs' long-term vision for content creation.
The primary goal was to bridge the connection between this lovebrand, rooted in kindness, and its target audience. This approach aimed to elevate awareness about snuggs products and the technology driving them.
This work included overseeing areas like (or often even directly executing) copywriting, design, influencer briefings, social media management and website content
This work included:
Copywriting
Design
Creative direction
Content strategy
Social media